Experimental UX Lab
Reimagining
Airline Upgrades
A laboratory for experimenting with innovative UX patterns that transform how travelers upgrade their flights.
12+
Experiments
3
Categories
v2.0
Version
About
Code First, Design Always
We believe the best UX insights come from building real prototypes. Each experiment is a working implementation exploring new ways to enhance the airline upgrade experience.
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Experimental
Bold ideas tested through real, interactive prototypes.
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Upgrade-Focused
Every experiment targets the airline upgrade journey.
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Code-First
Built with real code, not just static mockups.
LatestAccess All Experiments →
What We're Exploring
From instant upgrade flows to gamified loyalty programs, we're pushing the boundaries of travel UX.
Checkout
One-Tap Upgrades
Pricing
Bid Your Price
Gamification
Upgrade Roulette
Notifications